Evan Kwan

Founder of Kwan Growth Labs (KGL), Salt Lake City.

Evan Kwan is the founder of Kwan Growth Labs (KGL), a Salt Lake City growth company for Utah small businesses. KGL was formerly Kwan & Vernon Labs.

Hi, I'm Evan.

I've spent 6 years building sales and marketing systems for bigger companies. Now I bring that same kind of help to Utah small businesses through Kwan Growth Labs, or KGL for short.

I spent a while in corporate and kept asking myself why I was just making the rich richer. That's a big part of why I built Kwan Growth Labs.

What I've done

• Solar Works Energy. I grew the sales team from 3 to 10 reps, and we kept them. That work brought in about $1.35 million in revenue over six months in 2020. Read the story
• Mobile Growth Association. I sold the sponsorships, and that work closed $4.6 million in revenue. Read the story

The rest of the work, era by era, is on my founder experience page.

Where you'll find me

Events have been my best source of clients, so you'll probably meet me at one. KGL is a proud member of the Utah LGBTQ+ Chamber of Commerce, the Murray Area Chamber of Commerce and the West Jordan Chamber of Commerce. We're little guys too. Of course we should be supporting each other.

Same founder, new name

If you knew us as Kwan & Vernon Labs, you're in the right place. Kwan Growth Labs is the new name, and the old address, kwanvernonlabs.com, now brings you here.

What I write

I write the Thinking articles on this site. They're plain notes for owners on sales, marketing and growth.

• How Do I Follow Up After a Networking Event So It Turns Into Business?
• Why Your Sales Process Is Killing Your Close Rate
• The KQAN Method: A Modern Alternative to BANT
• Pipeline Architecture: Six Simple Stages That Turn Inquiries Into Customers
• The 14-Day Rule: How to Clear Your Maybe Pile (Kindly)
• Exit Criteria: The Missing Link in Your Sales Process
• From Gut Feel to Framework: Qualifying Deals That Close
• Why Your Sales Team Doesn't Need More Reps
• The Coaching Cadence: Weekly Rhythms That Build Accountability
• Building a Sales Culture That's More Than Happy Hours
• The Hiring Matrix: Scorecards Beat Instinct Every Time
• When to Hire Your First Sales Manager
• Performance Reviews That Actually Drive Revenue
• Forecasting 101: How to Build a Sales Forecast You Can Trust
• The Pipeline Coverage Ratio Every Founder Should Know
• Revenue Isn't the Whole Story: Six Numbers That Show What's Coming
• The Compensation Plan That Aligns Sales With Margin
• Territory Planning for Scaling Teams
• Sales Updates That Actually Help: What Your Sales Lead Should Show You
• The 30/60/90 Onboarding Playbook That Works
• Call Coaching: Why Shadowing Isn't Coaching
• The Weekly One-on-One: A Simple Agenda for Sales Leaders
• How to Run a Pipeline Review That Doesn't Waste Time
• Ramp Time: How to Help New Salespeople Find Their Feet Faster
• Coaching the Coach: Helping Your Best Seller Become a Great Manager
• Owner-Led Sales: When to Hand It Off
• Your First Sales Hire: What to Look For
• Pre-Revenue Sales: Building Before You Have a Product
• Part-Time Sales Leadership: When It Beats a Full-Time Hire
• Growing Pains: How to Spot Them and What to Fix First
• What Utah's Business Owners Can Teach Us About Sales

Say hi

• Email: evan@kwangrowthlabs.com
• Phone: 484-832-5182
• Or meet with KGL and pick a time.